Automakers battle to attract younger buyers

The minicar manufacturer, Smart, has become the first automaker to create an advertising campaign uniquely for Twitter. Its Argentine subsidiary creatively turned a seemingly random collection of text characters into a “movie” showing a Smart fortwo cruising down a city street.  And, in keeping with the limits of a tweet, the tagline translates from the Spanish original, into: “It fits in any space. Why not in 140 characters? Smart Fortwo … a big idea for the city.”
I still wouldn't want to buy that car, too cramped.