Friday, May 4, 2012

Obama unchallenged on Hispanic Media

Restore Our Future, the pro-Romney Super PAC, is up to spending 4.3 million dollars in ad buys across nine battleground states. But what’s been amazing is that even though the president is getting outspent by outside groups left and right, the one place opponents aren’t even competing is on Hispanic media outlets. Republicans are not on air on Hispanic media at all so far, President Obama, on the other hand, is going unchecked for two weeks, spending $435,000 – and $730,000 total so far this cycle – through mid-May with Hispanic media buys in Denver, Las Vegas, Orlando, Tampa, and Miami. If the president is wining by huge margins with Hispanics and women (more on that below), the math becomes very precarious for Romney. Look at those states where the president is advertising: Colorado, Nevada and Florida. Can Romney win the White House without winning at least one Western state?
It is still to early to call the election but this will give Obama a tremendous boost if he remains unchallenged until elections in November. 

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